WET SHAVING EXPLAINED.

Ever since the caveman first scraped a rock across his face shaving has been a part of the male grooming experience.

But even with today’s high-tech razors, lots of men still get nicks, cuts, and razor burn. A return to a more sophisticated and luxurious way to de-whisker your face and for some of us our Noggins too is becoming more popular each and every day. All for good reason, it feels fabulous and saves you a fortune on those replacement cartridges. A proper Wet Shave gives you the closest, most comfortable shave you'll ever have.

The quest for the perfect shave.

The perfect shave is what we strive for every time we bring a razor up to our skin. We chase that elusive, effortless shave that’s baby butt smooth, without skin irritation, redness - or that "yikes! my face is on fire!" feeling most guys feel is par for the course when it comes to shaving.

Why the perfect shave is so hard to achieve.

Getting a Barber shop quality shave has become a lost art. Shaving is one of those glorious traditions that used to be passed down from father to son, but somewhere along the line, when shaving became more about cheap, disposable razors and God awful shame creams, a precious legacy was lost.

Those gleaming chrome plated razors your father and grandfather used, were precision made instruments, built to last a life time. Part of the reason for this sad demise is that much like ink jet printers the profit is entirely in the replacement cartridges - they lose money on the printers
Companies like Gillette , Renton and others realized that with their razors lasting for generations, and the average cost of a DE (Double edged) razor blade being mere pennies. These fabulous razors were phased out and cheap plastic razors were introduced along with expensive cartridges that cost between $1.75 - $4.00 apiece. The rest as they say, is history.

A once glorious retreat into personal luxury was instantly transformed into a brainless, dull and often painful routine where you didn't even have to think about it. We;;, except for those dull disposable razor dragging across a thin layer of chemically drenched "shave cream". We learned to grin, wince, grimace and get it over with as fast as possible

Everything old is new again - really.
Men of all ages are discovering the lost art of Wet Shaving - no wonder it's becoming one of the hottest trends in men's grooming. As the popularity of the traditional Wet shave continues to rise, millions of men are shocked every day to discover that this “old school” method of shaving isn't only down right fun - they're getting the best shave they've had in their lives.

What is “wet shaving” and how is it different from the way most men shave today?

Wet shaving is just what the term implies, keeping your skin wet with plenty of hot water before and during the entire shave. The hot water combined with hydrating rich quality shave soaps and creams - the kind you won't find in any pharmacy or supermarket - makes for a superior shave in every possible way.

The razor glides effortlessly across your skin, instead of dragging. Gone for good is the irritation, redness, rashes, burns, in grown hairs and shaver bumps.
Wet shaving gives you a beautiful close shave day after day and better looking skin to boot.

The hot water relaxes your facial muscles - and dense creamy lather softens your whiskers like butter. Unlike shaving creams, foams, and gels on the mass market, where you're tugging on each and every hair on your face and or head these amazing old school creams and soaps slice through with the greatest of ease, giving you the closest shave imaginable without irritating your skin.

Coming up next - The tools you need for the Perfect Wet Shave